🔗 Share this article

Has Sony repeated their success? In the wake of the box office performance of the hit anime Demon Slayer: Infinity Castle, which brought in in excess of $600 million worldwide, the latest Chainsaw Man film has officially crossed the $100 million mark internationally, attaining a global total of $108M this weekend. The film surpassed Black Phone 2 ($12.9 million) in its second week in movie houses, as well as the film Springsteen: Deliver Me From Nowhere featuring Jeremy Allen White (nine million dollars).

Impressive U.S. and International Results

Directed by director Tatsuya Yoshihara, the movie is a immediate sequel of Chainsaw Man’s first season. It earned $18.2M domestically after a powerful $5.2M Saturday and four-point-five-million-dollar Sunday performance. Internationally, the produced by MAPPA feature grossed $14.7M across 46 international territories, resulting in a global sum of $60.4M via Sony ($43.1 million overseas, $18.2 million in the U.S.). Official totals are still pending from Sony its final earnings figure.

Parallels to Previous Blockbuster Anime Movies

Specialist agency a leading anime marketing group noted in prior discussions, comparing the film’s projected performance to the popular film Jujutsu Kaisen 0, which grossed $34 million in the U.S. and Canada in the year 2022 and debuted with a comparable $18M in the U.S.. The new film's first weekend is in line with that marker, while its $108M global gross is now positioned slightly below that movie's $166.6 million overall box office. Even if it doesn't seem possible Chainsaw Man – The Movie: Reze Arc will earn the earnings seen by smash success the record-breaking Demon Slayer: Infinity Castle, this is still a significant success for the distributor.

Fan Engagement Strategies Fuel Performance

Sony and its subsidiary the anime streaming service Crunchyroll have skillfully used fan engagement to drive their supremacy at the cinema for anime films. The movie's promotional efforts launched at Anime Expo Los Angeles in July with a discussion featuring MAPPA, special events, and Pochita photo ops, and later included a major presence at New York Comic Con showcasing never-before-seen content, lotteries for fans, and more MAPPA sessions. Additionally, there was an exclusive fan screening for general audiences and popular figures too after the concluding day of the event.

Looking Ahead

This year marks a significant period for anime, and for the company, which has an additional anime film premiering in 2025 in Jujutsu Kaisen: Execution in late this year.