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Wolff Preparing to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic achievements in F1

Toto Wolff is engaged in advanced talks to sell a portion of his ownership stake in the Mercedes Formula 1 team.

This transaction values Mercedes at £4.6 billion – an unprecedented figure for an F1 team – following McLaren were valued at £3.5bn in an adjustment to corporate structure in September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, plans to divest a shareholding in the region of five percent.

The 53-year-old would stay on as team boss and CEO if the sale goes through.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes and chemicals giant Ineos Group, who each also own a third of the enterprise.

An official representative stated: "We will be making no official statement on this. The governance of Mercedes F1 stays unchanged, and each shareholder are fully committed to continued achievements of the brand in F1."

Valuation Growth

The deal would represent a significant increase in worth of the Mercedes team after Ineos bought its stake for £208 million in 2022.

This surge reflects the expansion in valuations of Formula 1 outfits recently due to the increasing appeal of the sport globally.

This trend was evident with the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which debuted last summer and earned over $630 million (£458m) at the box office.

It is Pitt's most successful film and the most successful sports film ever released.

Current Performance

Mercedes are second in the team standings, trailing McLaren, with three Grands Prix left this season.

Mercedes' primary racer George Russell has won 2 of the 21 races so far and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

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